Hey {First Name}, An Insider's Guide to Outbound Sales

#030: A Cold Email Strategy That Gets a 30% Response Rate with Jesse Hernandez

Sep 25, 2019
Guest
Jesse Hernandez
Jesse Hernandez, Co-founder of MailGenius and email marketing expert, shares his journey from IT to mastering email deliverability. He discusses the importance of having multiple versions of emails and defining clear goals for cold outreach. Jesse highlights best practices for improving response rates, focusing on genuine engagement rather than just open rates. He also introduces MailGenius, a tool to enhance email deliverability and provides tips for avoiding common pitfalls to optimize outreach efforts.
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Episode notes
1
Intro
00:00 • 2min
2
Journey from IT to Email Marketing Expertise
01:59 • 2min
3
Understanding Email Deliverability Challenges for Businesses
04:01 • 2min
4
Best Practices for Outbound Email Success
06:06 • 3min
5
Mastering Cold Email Engagement
09:14 • 14min
6
Enhancing Email Deliverability with MailGenius
22:53 • 6min