#030: A Cold Email Strategy That Gets a 30% Response Rate with Jesse Hernandez
Hey {First Name}, An Insider's Guide to Outbound Sales
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Mastering Cold Email Engagement
This chapter explores strategies for enhancing email reply rates by focusing on genuine engagement over vanity metrics such as open rates. It offers insights on crafting personalized messages and using emotional triggers to initiate conversations, while cautioning against the pitfalls of tracking tools that may harm deliverability. Additionally, it discusses techniques for re-engaging previously disinterested prospects and the importance of maintaining a strong domain reputation.
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