Jesse Hernandez

Jesse Hernandez, Co-founder of MailGenius and email marketing expert, shares his journey from IT to mastering email deliverability. He discusses the importance of having multiple versions of emails and defining clear goals for cold outreach. Jesse highlights best practices for improving response rates, focusing on genuine engagement rather than just open rates. He also introduces MailGenius, a tool to enhance email deliverability and provides tips for avoiding common pitfalls to optimize outreach efforts.