The Espresso Hour

How to Productize Yourself as a Writer

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Dec 14, 2021
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ADVICE

Finding Niche Problems

  • Find thriving online communities like subreddits or Meetup groups.
  • Ask questions or analyze existing discussions to identify problems people face.
INSIGHT

The Fusion Restaurant Problem

  • Avoid creating generic products that try to appeal to everyone.
  • Niching down and alienating some people will attract your ideal customers.
ADVICE

Solving Personal Problems

  • Reflect on your own problems and what you'd pay to solve.
  • Build products that address your specific needs and sell to people like you.
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