4min chapter

The Espresso Hour cover image

How to Productize Yourself as a Writer

The Espresso Hour

CHAPTER

The Three Tiers of Content

You start out educating, then inspiring, than entertaining. You think about the content that people get attracted to and that resonates. The language you use is also quite important, right? So it's not just what you say, but kind of how you say it. And like, i might be great forcern people would rather listen to somebody else or even garry vchuck are loing even though they have a much more extreme point of view. That's part of my brand; I don't want to lean into those personality traits too much.

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