The Game with Alex Hormozi How I Upsold $30M of Recurring Revenue by Reversing the Price | Ep 321
Jul 29, 2021
Discover how to prioritize value over price and transform customer acquisition strategies. Learn the art of "downselling your upsell" to enhance trust and drive more sales. Understand how cash flow matters more than price, and why giving more for less can attract commitment. Dive into the importance of onboarding to elevate both prospect and product quality. Uncover the goal of creating upfront programs that not only generate more customers but also lay a strong foundation for ongoing success.
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Episode notes
Sell Outcomes, Not Memberships
- Don't sell recurring memberships directly.
- Instead, sell a defined program that delivers a specific outcome.
Upfront Program Advantages
- Create an upfront program with a clear promise and a higher price.
- This attracts more customers and provides cash flow for marketing.
Price Anchoring
- A higher upfront price anchors the value of your services.
- This makes the recurring continuity offer feel like a downsell, even if it's more expensive overall.