Car Dealership Guy Podcast

Drowning in Tech Noise – How to Really Win with GEO, Reviews, and Conversion | Alexi Venneri, Co-founder and CEO of DAS Technology

Jan 20, 2026
Guest
Alexi Venneri
In this engaging discussion, Alexi Venneri, Co-founder and CEO of DAS Technology, shares her unique insights from years in automotive digital marketing. She explains why dealers are overwhelmed despite high tech spending and reveals how AI is changing the game, shifting focus from SEO to consumer reviews. Alexi emphasizes the importance of conversion over mere attraction and discusses how technology can replicate top employees. She also highlights the need for a hands-on approach to vendor relationships, ensuring dealers get the most from their investments.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Kitchen-Table Startup During Recession

  • Alexi started DAS at her kitchen table during the 2009 recession after Van Tile's agency closed.
  • The company began by building tech to engage consumers on social networks when reviews and social were emerging.
INSIGHT

Reviews Drive AI Search Rankings

  • Reviews and consumer content are now the top driver for AI search and GEO ranking.
  • Alexi says this influence has grown beyond traditional SEO into AI-based discovery.
ADVICE

Promote Ratings And Measure Impact

  • Talk about your rating and demonstrate it's authentic to stand out even if competitors have high scores.
  • Measure traffic, appointments, and conversions to see if changes actually move the needle.
Get the Snipd Podcast app to discover more snips from this episode
Get the app