Attract vs Convert vs Retain — focus on conversion

Alexi explains DAS's attract/convert/retain framework and why dealers should prioritize conversion over pure attraction.

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Today I’m joined by Alexi Venneri, Co-founder and CEO of DAS Technology.

We dig into why dealers are spending a record $29,000 a month on SaaS yet still feel buried by noise, how AI search is shifting power from SEO to reviews-driven GEO, and why “conversion” now matters more than attraction.

Alexi breaks down her vendor agnostic philosophy, the idea of replicating perfect employees with tech, and what actually drives results in today’s market.

This episode is brought to you by:

1. Podium - Don’t miss another lead. With Podium’s AI BDC, dealerships are seeing an 80% increase in after-hours appointments by handling leads 24/7. Instantly respond to inquiries, book test drives, and let your team focus on what matters: closing deals. Learn how Podium can help you sell more cars @ https://www.podium.com/car-dealership-guy

2. Amazon Autos - Sell vehicles to online shoppers who can now buy or lease at Amazon Autos. Upload your inventory of new, used, and certified pre-owned vehicles to our online marketplace, where purchase-ready customers can browse, purchase online, then pick up at a local dealership. Learn more @ https://sell.amazon.com/programs/autos ⁠

3. DAS Technology - If you’re already going to NADA, you might as well get invited to the best night of the week. DAS Technology is hosting a private party at Allegiant Stadium, and the only way to get a pass is by booking a short demo. You’ll see how DAS uses AI and data to improve lead response, service retention, and marketing ROI, then enjoy a night with Daymond John, DJ Jazzy Jeff, and NFL legends Tim Brown and Brandon Marshall as well as once-in-a-lifetime experiences like attempting a field goal and ziplining across a professional football field! See the details at dastechnology.com/nada

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