Winning GEO: reviews, relevance, and messaging

Today I’m joined by Alexi Venneri, Co-founder and CEO of DAS Technology.

We dig into why dealers are spending a record $29,000 a month on SaaS yet still feel buried by noise, how AI search is shifting power from SEO to reviews-driven GEO, and why “conversion” now matters more than attraction.

Alexi breaks down her vendor agnostic philosophy, the idea of replicating perfect employees with tech, and what actually drives results in today’s market.

This episode is brought to you by:

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3. DAS Technology - If you’re already going to NADA, you might as well get invited to the best night of the week. DAS Technology is hosting a private party at Allegiant Stadium, and the only way to get a pass is by booking a short demo. You’ll see how DAS uses AI and data to improve lead response, service retention, and marketing ROI, then enjoy a night with Daymond John, DJ Jazzy Jeff, and NFL legends Tim Brown and Brandon Marshall as well as once-in-a-lifetime experiences like attempting a field goal and ziplining across a professional football field! See the details at dastechnology.com/nada

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Topics:

01:20 How did Alexi start in the industry?

02:36 Why was DAS founded during recession?

07:55 Why are reviews and social media important?

16:28 What trends worry dealers today?

23:36 How should leaders manage vendors?

27:18 Why is conversion rate more important than attraction?

29:07 How does technology improve experience?

31:51 How does culture affect industry relationships?

37:10 What events is Alexi excited about?

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