The LinkedIn™ Branding Show Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take
Jul 17, 2025
The hosts dive into the perils of faking authenticity in personal branding, criticizing trends that prioritize style over substance. They share personal stories that encourage embracing individuality, urging listeners to break free from conformity. The conversation highlights the significance of genuine content creation and warns against relying too heavily on AI-generated materials. They emphasize the importance of real connections in digital spaces, offering practical tips for expressing oneself authentically and overcoming self-doubt.
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Episode notes
Faking Authenticity Backfires
- Faking authenticity, like inserting spelling mistakes to appear real, damages your LinkedIn reputation.
- Authenticity means being genuine, not manufacturing flaws.
Building Your Digital Twin
- Michelle J. Raymond emphasizes showing up on LinkedIn just as you appear in real life, creating a "digital twin."
- She describes meeting Michelle B. Griffin and realizing the online persona matched the in-person self perfectly.
Authenticity Evolves Over Time
- Michelle J. Raymond recalls her personal brand evolving over five years through mistakes and discovering her authentic voice.
- Michelle B. Griffin shares her fear of rejection diminished as she showed more of her true self online.
