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Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take

The LinkedIn™ Branding Show

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Embracing Authenticity in Personal Branding

This chapter explores the vital role of authenticity in personal branding, particularly on platforms like LinkedIn. It highlights the pitfalls of relying too heavily on AI-generated content, urging listeners to share their genuine stories and embrace imperfection for greater impact.

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