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Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take

The LinkedIn™ Branding Show

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The Rise of Authenticity in Content Creation

This chapter explores the trend toward authentic content, particularly how platforms like TikTok thrive on real and relatable posts. It emphasizes the role of AI in enhancing creativity while maintaining a genuine voice and the importance of standing firm in one's beliefs for personal branding.

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