In-store Retail Media (Andrew Lipsman, Principal Analyst, eMarketer)

What we explore in this episode:

• How do you see the digitization of physical stores transforming the advertising industry, and what do you think are the biggest opportunities for retailers and brands in this space?
• With the decline of linear TV advertising and other mass reach vehicles, what are some of the challenges that brands face in reaching and influencing consumers at scale, and how can in-store digital media help address these challenges?
• Can you provide some examples of successful in-store digital media campaigns, and what made these campaigns effective in driving sales and brand awareness?
• What are some of the key factors that retailers and brands need to consider when developing in-store digital media strategies, and how can they ensure that these strategies align with their overall business objectives?
• With the rise of ad-blocking and other forms of consumer resistance to advertising, how do you see in-store digital media evolving in the future to remain relevant and effective in reaching and engaging consumers?