Coffee & Compete #98 - The BIGGEST Trends in AI and Competitive Intelligence | Brandon Bedford & James Raffield
Jan 26, 2024
AI experts Brandon Bedford and James Raffield discuss the impact of AI on competitive jobs, AI tools for data interpretation, privacy implications, using AI for personalized intelligence assets, trust and accuracy in AI competitive tools, optimizing buyer engagement with AI, and leveraging AI in sales processes for consistent information and competitive intelligence.
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Using Your Best Assets To Train GPT
- James fed his best-performing CI collateral into GPT and asked it to match that standard when generating new assets.
- He used GPT to reformat one document for five different personas to boost distribution efficiency.
AI Is Fast But Not A Substitute For Source Work
- Early LLMs looked like web scrapers but had static cutoffs and produced generic or inaccurate tables.
- Real value arises when you combine AI's speed with human-fed, validated sources and curation.
Prompt Precisely And Iterate
- Be specific in prompts: define table formats, exact features, and demand sources to improve AI accuracy.
- Iterate prompts repeatedly until the output matches your required precision and verifiability.