Coffee & Compete

#98 - The BIGGEST Trends in AI and Competitive Intelligence | Brandon Bedford & James Raffield

Jan 26, 2024

AI experts Brandon Bedford and James Raffield discuss the impact of AI on competitive jobs, AI tools for data interpretation, privacy implications, using AI for personalized intelligence assets, trust and accuracy in AI competitive tools, optimizing buyer engagement with AI, and leveraging AI in sales processes for consistent information and competitive intelligence.

52:46

Creator website

Episode guests

James Raffield

Brandon Bedford

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI tools can enhance creative content creation and communication strategies.

AI can streamline sales processes, boost efficiency, and tailor messaging for different buyer personas.

Extracting genuine answers from AI models through first-party insights and integrating with tools can enhance buyer understanding.

Deep dives

AI Community AMA on Competitive Intelligence

The first episode of the podcast in 2024 featured a community AMA session led by Brandon Bedford and James Raphael, discussing various AI and competitive intelligence topics. They answered over 60 questions, addressing concerns about legal and privacy issues with AI, enhancing productivity with AI tools, and ensuring accuracy and trustworthiness of AI results.

Introduction

2min

Exploring AI Applications in Competitive Intelligence

17min

Trust, Security, and Accuracy in AI Competitive Intelligence Tools

22min

Insights on Leveraging AI for Enhanced Buyer Engagement and Feedback

3min

Exploring the Value of Skilled Research Directors in Understanding Customer Insights

2min

Enhancing Sales Processes with AI

7min

This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted James Raffield, answering questions from the community about AI tactics they've mastered, how AI will impact competitive jobs, and much much more.

Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-report

Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@kluein

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

Host: Adam McQueen

Production: Grayson Ottenbreit

About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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Coffee & Compete

#98 - The BIGGEST Trends in AI and Competitive Intelligence | Brandon Bedford & James Raffield

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

AI Community AMA on Competitive Intelligence

Utilizing AI for Creativity and Content Generation

Enhancing Sales Enablement with AI

Improving Win-Loss Analysis and Buyer Insights

Future Directions: Simplifying Complex Subjects with Visuals

Remember Everything You Learn from Podcasts