Today's guest is Scott Lichtenstein, CEO and Co-Founder at Buyersight in New York. Founded in 2019, BuyerSight powers B2B sales managers with AI-driven recommendations about their reps and customers. BuyerSight's proprietary Natural Language Processing categorizes and analyzes sales interactions at scale, giving managers actionable guidance about where to spend their time for the most impact.
Scott is an experienced entrepreneur and startup executive with a proven background in scaling sales, marketing and sales operations for B2B & SaaS technology companies. He has strong expertise in enterprise sales, account-based marketing, sales development, demand generation, digital marketing and data analysis. Scott is also involved in educational nonprofit organizations spreading access to high-quality instruction and learning opportunities.
In today's episode, Scott discusses:
The motivation for setting up Buyersight,
How they are applying AI to simplify sales manager’s lives,
Use cases of the benefits they bring to customers,
How the Data team is structured for success,
What the future holds for Buyersight, and
Skills he looks for when hiring into the team
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