Marketing Against The Grain

Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened

86 snips
Jan 30, 2025
The podcast dives into the controversy surrounding HubSpot's alleged 80% decline in blog traffic, clarifying misconceptions through data. It highlights the vital shift towards a diversified content strategy and the transformative impact of AI on marketing. Listeners learn about the importance of focusing on genuine conversions over vanity metrics, as well as the strategic moves HubSpot is making towards video and community-driven content. The discussion wraps up with insights on navigating SEO amidst changing digital landscapes.
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ANECDOTE

Viral Controversy

  • HubSpot's alleged 80% blog traffic drop sparked online debate.
  • Kipp and Kieran address the situation directly on their YouTube channel.
INSIGHT

Shifting Media Landscape

  • HubSpot shifted its content strategy due to changing media formats.
  • They recognized the growing importance of video and diversified content approaches.
ADVICE

Building a Media Operation

  • SaaS businesses need a large-scale media operation across various channels and content types.
  • They should also prioritize deep education, including certifications, credentials, and community building.
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