Marketing Against The Grain
Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened
Jan 30, 2025
The podcast dives into the controversy surrounding HubSpot's alleged 80% decline in blog traffic, clarifying misconceptions through data. It highlights the vital shift towards a diversified content strategy and the transformative impact of AI on marketing. Listeners learn about the importance of focusing on genuine conversions over vanity metrics, as well as the strategic moves HubSpot is making towards video and community-driven content. The discussion wraps up with insights on navigating SEO amidst changing digital landscapes.
35:18
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Quick takeaways
- HubSpot's recent traffic decline underscores the importance of focusing on conversions over vanity metrics like blog traffic.
- The evolution of marketing necessitates a strategy that balances influential content creation while optimizing for AI-driven search engine behaviors.
Deep dives
Addressing Blog Traffic Concerns
The discussion revolves around the recent viral claims of an 80% decline in HubSpot’s blog traffic. The marketers clarify that while there is a general trend of decreasing traffic, the figures presented in the claims are estimates, not definitive statistics. They highlight that the focus should not be on vanity metrics like traffic alone, but rather on conversions that contribute to business growth. Furthermore, the team emphasizes that the blog's traffic management has been carefully strategized, with ongoing efforts to prune non-converting pages to maintain relevance and effectiveness.
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