Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened
Marketing Against The Grain
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Navigating SEO in the AI Era
This chapter explores the changing dynamics of digital marketing and SEO in the context of AI advancements. It highlights HubSpot's strategic shift from vanity metrics to a focus on conversions and ROI, alongside the impact of AI-generated content on search traffic. Emphasizing quality over quantity, the discussion stresses the need for a differentiated approach to content creation amid evolving search algorithms.
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