Strategic Marketing Investment and Brand Awareness Challenges

Ep. 297

Why did HubSpot's blog traffic allegedly plummeted?

Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpected lessons for marketers from HubSpot's own journey, the importance of diversified content strategy, and how AI and search engine behaviors are reshaping the marketing landscape.

Mentions

• HubSpot Academy https://academy.hubspot.com/
• The Hustle https://thehustle.co/
• DeepSeek https://www.deepseek.com/

Here's the YouTube episode: https://www.youtube.com/watch?v=tBHoJMOkL6Y&t=153s

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.