Stephen Fishman and Matt McLarty, co-authors of "Unbundling the Enterprise," share their insights on enhancing business success through digital transformation. They discuss the transformative power of APIs and the importance of optionality in fostering innovation, allowing organizations to capitalize on unexpected opportunities. Emphasizing the synergy between digital strategies and traditional models, they reveal how flexible systems enable rapid experimentation. With real-world examples, they advocate for aligning technology with business objectives for sustainable growth.
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insights INSIGHT
Uncertainty Drives Business Success
Embracing uncertainty and optionality prepares businesses for any future scenario, enabling them to capture unexpected opportunities.
Markets evolve unpredictably, making conserved and created options a valuable asset for asymmetric returns.
volunteer_activism ADVICE
Engineer Happy Accidents with OOPS
Use the OOPS process to intentionally engineer happy accidents by creating optionality, seizing opportunistic chances, and optimizing through feedback loops.
Decontextualize capabilities via APIs to lower experimentation costs and enable rapid recombination of business functions.
question_answer ANECDOTE
Coca-Cola's Digital Flavor Experiment
Coca-Cola's freestyle machines gather user flavor choices, sending data back to identify popular combinations for packaged sale.
Such innovations illustrate non-digital companies using digital feedback to create rapid, data-driven value.
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The DevOps Handbook provides a detailed and practical roadmap for improving IT in any organization by bridging the gap between development and operations teams. It includes case studies from companies like Google, Capital One, Netflix, and others, demonstrating how DevOps practices can enhance business outcomes. The book focuses on culture, automation, measurement, and sharing, and it extends the solutions presented in 'The Phoenix Project' to cover information security and compliance. The second edition features new case studies and insights from renowned researcher Dr. Nicole Forsgren[1][2][4].
Project to Product
Mik Kersten
Design rules
Kim B. Clark
Carliss Y. Baldwin
Team Topologies
Matthew Skelton
Manuel Pais
Ruth Malan
Team Topologies provides a step-by-step, adaptive model for organizational design and team interaction. The book focuses on four primary team types (stream-aligned, enabling, complicated subsystem, and platform teams) and three interaction modes (collaboration, X-as-a-service, and facilitating). It emphasizes the importance of managing cognitive load, clear boundaries, and effective communication pathways to optimize value streams and software health. The authors draw on their experience and include real-world case studies to help readers choose and evolve the right team patterns for their organization.
Unbundling the Enterprise
Unbundling the Enterprise
Stephen Fishman
Matt McLarty
Accelerate
The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations
Nicole Forsgren
Gene Kim
Jez Humble
Accelerate presents the findings from four years of research, including data from the State of DevOps reports, to identify key capabilities that drive high performance in software delivery. The book focuses on 24 practices grouped into five categories: Continuous Delivery, Architecture, Product and Process, Lean Management and Monitoring, and Cultural. It provides practical guidance on how to apply these practices to improve team performance, reduce deployment pain, and enhance overall business value. The book is ideal for management at every level involved in digital transformation and software development.
Stephen Fishman - Field CTO at Boomi & Co-Author of "Unbundling the Enterprise" Matt McLarty - CTO at Boomi & Co-Author of "Unbundling the Enterprise" Erik Wilde - Principal Consultant at INNOQ
DESCRIPTION How can businesses thrive by embracing optionality through digital transformation? Authors Matt McLarty and Stephen Fishman talk about their book “Unbundling the Enterprise” with Erik Wilde. They highlight the power of APIs and flexible systems in enabling companies to capitalize on unforeseen opportunities, or "happy accidents," and how low-cost experimentation can drive long-term success.
The conversation emphasizes that optionality is crucial not only in tech but also in business strategy, urging organizations to view their digital capabilities as part of a broader platform that supports both developer empowerment and revenue growth. With insights on optimization, platform engineering, and the importance of aligning technology with business objectives, the authors offer a roadmap for companies to navigate the future with agility and resilience.
GOTO - The Brightest Minds in Tech 
