
Unbundling the Enterprise • Stephen Fishman, Matt McLarty & Erik Wilde
GOTO - The Brightest Minds in Tech
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Bridging Digital Strategies with Traditional Business Models
This chapter explores how digital business strategies can be applied in non-digital contexts, using case studies from established companies like Coca-Cola and Best Buy. It discusses the importance of feedback loops and economic principles in creating effective business models across both digital and traditional industries.
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