The Carey Nieuwhof Leadership Podcast CNLP 714 | How A Brick and Mortar Bookstore Defied Amazon: Mart Green on The Inner Workings of the Green Family and Navigating the Reaction to the He Gets Us Campaign
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Mar 6, 2025 Mart Green, founder of Mardel Christian and investment officer for Hobby Lobby, shares insights on thriving against Amazon's dominance in the retail space. He discusses the significance of community engagement and customer service in staying relevant. Mart also opens up about the Green family's philanthropic philosophy and their approach to the 'He Gets Us' campaign, navigating criticism with integrity. Additionally, he reflects on the importance of personal values in leadership and explores efforts to eliminate Bible poverty by 2033.
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Hobby Lobby's Humble Beginnings
- Mart Green started working at Hobby Lobby, a family business, at nine years old.
- The business began in 1970 with a $600 loan, making miniature picture frames.
Mardel's Origin
- Mart Green's father considered opening a Christian bookstore, leading Mart to start Mardel in 1981.
- Mart spent 35 years running Mardel, while his family remained at Hobby Lobby.
Thriving in Retail
- Emphasize customer service and offer a broad selection to remain competitive in retail.
- Adapt to market changes by introducing new product categories and gathering customer feedback.
