CNLP 714 | How A Brick and Mortar Bookstore Defied Amazon: Mart Green on The Inner Workings of the Green Family and Navigating the Reaction to the He Gets Us Campaign
The Carey Nieuwhof Leadership Podcast
Intro
This chapter explores how a brick-and-mortar bookstore navigates competition from online giants like Amazon through superior customer service and diverse inventory. It emphasizes the importance of customer feedback and community engagement in enhancing service and meeting local needs.
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