CNLP 714 | How A Brick and Mortar Bookstore Defied Amazon: Mart Green on The Inner Workings of the Green Family and Navigating the Reaction to the He Gets Us Campaign
The Carey Nieuwhof Leadership Podcast
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Generations of Faith and Entrepreneurship
This chapter details a family's journey into entrepreneurship, beginning with a small loan for a Christian bookstore in 1970. It explores their challenges and strategies for maintaining success in an evolving retail landscape, emphasizing the importance of community, customer service, and stewardship. The narrative reflects on how the family's values and commitment to philanthropy have shaped their business strategy and the next generation's perspective on wealth.
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