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4min chapter
CNLP 714 | How A Brick and Mortar Bookstore Defied Amazon: Mart Green on The Inner Workings of the Green Family and Navigating the Reaction to the He Gets Us Campaign
The Carey Nieuwhof Leadership Podcast
Defying the Giants: How a Bookstore Thrives in the Age of Amazon
This chapter explores how a family-run bookstore successfully competes with online giants like Amazon, highlighting the Green family's financial strategies. The discussion also covers the He Gets Us campaign and emphasizes the importance of leadership and community engagement in sustaining a vibrant ministry.
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