Tas Bober, a B2B digital marketing strategist, shares insights on growing a LinkedIn audience, creating problem-aware landing pages, and focusing on overall marketing metrics. Topics include niching down on LinkedIn, tailoring landing page tactics, utilizing paid traffic, and making landing pages customer-centric.
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question_answer ANECDOTE
From Parenting to Landing Pages
Tas Bober started writing on LinkedIn for fun, initially focusing on parenting content.
After layoffs, she transitioned to marketing content, found her niche in landing pages, and now runs a successful consulting business.
volunteer_activism ADVICE
The Power of Networking
Network regularly, even if you're not actively seeking new opportunities.
Networking calls offer valuable insights and potential leads.
question_answer ANECDOTE
Niching Down to Landing Pages
Tas Bober niched down to landing pages after advice from Anthony Pieri.
The very next day, she received inbound leads from agencies seeking landing page expertise.
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Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.
Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.
Tas and Dave cover:
How she built her audience on LinkedIn and turned it into a niche consulting business
Creating problem-aware landing pages that convert and drive pipeline
Evaluating overall marketing metrics rather than just channel-specific ROI
Timestamps
(00:00) - - Intro
(07:25) - Getting Started Publishing on LinkedIn
(10:48) - - Niching Down on LinkedIn to Grow Faster
(12:34) - - Getting Laid Off and Going All In On Consulting
(16:06) - - The Power of Networking Calls
(18:49) - - Attracting More Targeted Clients by Niching Down
(22:04) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
(28:27) - - Optimizing Landing Pages and Creative for Search Ads
(29:35) - - Utilizing Paid Traffic for B2B
(34:24) - - Measuring Success Beyond Just Conversions
(37:43) - - Making Landing Pages Customer Centric
(39:31) - - Why Founders Need to Be On Social Media
(42:02) - - Navigating Long Sales Cycles and Marketing Impact
(46:22) - - Attribution Should Align With How Buyers Buy
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