Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.
Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.
Tas and Dave cover:
- How she built her audience on LinkedIn and turned it into a niche consulting business
- Creating problem-aware landing pages that convert and drive pipeline
- Evaluating overall marketing metrics rather than just channel-specific ROI
Timestamps
- (00:00) - - Intro
- (07:52) - Getting Started Publishing on LinkedIn
- (11:15) - - Niching Down on LinkedIn to Grow Faster
- (13:01) - - Getting Laid Off and Going All In On Consulting
- (16:33) - - The Power of Networking Calls
- (19:16) - - Attracting More Targeted Clients by Niching Down
- (22:31) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
- (28:51) - - Optimizing Landing Pages and Creative for Search Ads
- (29:59) - - Utilizing Paid Traffic for B2B
- (34:48) - - Measuring Success Beyond Just Conversions
- (38:07) - - Making Landing Pages Customer Centric
- (39:55) - - Why Founders Need to Be On Social Media
- (42:26) - - Navigating Long Sales Cycles and Marketing Impact
- (46:46) - - Attribution Should Align With How Buyers Buy
- (48:54) - - Digital Ads and Landing Page Success
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