Optimizing B2B Landing Pages and Keywords

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

• How she built her audience on LinkedIn and turned it into a niche consulting business
• Creating problem-aware landing pages that convert and drive pipeline
• Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

• (00:00) - - Intro
• (08:11) - Getting Started Publishing on LinkedIn
• (11:34) - - Niching Down on LinkedIn to Grow Faster
• (13:20) - - Getting Laid Off and Going All In On Consulting
• (16:52) - - The Power of Networking Calls
• (19:35) - - Attracting More Targeted Clients by Niching Down
• (22:50) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
• (29:21) - - Optimizing Landing Pages and Creative for Search Ads
• (30:29) - - Utilizing Paid Traffic for B2B
• (35:18) - - Measuring Success Beyond Just Conversions
• (38:37) - - Making Landing Pages Customer Centric
• (40:25) - - Why Founders Need to Be On Social Media
• (42:56) - - Navigating Long Sales Cycles and Marketing Impact
• (47:16) - - Attribution Should Align With How Buyers Buy
• (49:24) - - Digital Ads and Landing Page Success

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