Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.
Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.
Tas and Dave cover:
- How she built her audience on LinkedIn and turned it into a niche consulting business
- Creating problem-aware landing pages that convert and drive pipeline
- Evaluating overall marketing metrics rather than just channel-specific ROI
Timestamps
- (00:00) - - Intro
- (08:11) - Getting Started Publishing on LinkedIn
- (11:34) - - Niching Down on LinkedIn to Grow Faster
- (13:20) - - Getting Laid Off and Going All In On Consulting
- (16:52) - - The Power of Networking Calls
- (19:35) - - Attracting More Targeted Clients by Niching Down
- (22:50) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
- (29:21) - - Optimizing Landing Pages and Creative for Search Ads
- (30:29) - - Utilizing Paid Traffic for B2B
- (35:18) - - Measuring Success Beyond Just Conversions
- (38:37) - - Making Landing Pages Customer Centric
- (40:25) - - Why Founders Need to Be On Social Media
- (42:56) - - Navigating Long Sales Cycles and Marketing Impact
- (47:16) - - Attribution Should Align With How Buyers Buy
- (49:24) - - Digital Ads and Landing Page Success
Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Today’s episode is brought to you by Paramark.
It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out.
But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel. And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.
That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.
And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly.
In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.
This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.
Grab your spot at paramark.com/brand-consult.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
