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Paige Mycoskie, an entrepreneur who started her own clothing brand, shares her journey of building Aviator Nation. She discusses the challenges of getting her brand into a high-profile store, the viral success it gained on TikTok, her surprise visit to an exclusive boutique, and the struggles and growth of her business. She also talks about scaling up production, finding a factory, building a team, opening her first store, facing a lawsuit from Adidas, and the continued growth of Aviator Nation.
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Quick takeaways
- Paige Mycoskie started Aviator Nation by making clothes for herself and secured a validation from a top store in LA, leading to further success.
- Paige decorated her stores with personal belongings, creating a unique and appealing aesthetic that attracted customers.
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Building Aviator Nation: From Handmade Clothes to a Profitable Brand
Paige Mykosti, the founder of Aviator Nation, talks about how she started her brand by making clothes for herself and then started selling them after receiving positive feedback. She secured an order from Fred Segal, one of the top stores in LA, which gave her validation and a boost of confidence. She expanded her presence at trade shows and received a large order after standing out with her vibrant and unique designs. Paige then opened her own store on Abbott Kinney Street in Venice, which became a hit and led to the opening of more stores in different locations. She negotiated hard with her landlords to keep costs low and focused on cash flow to grow her business.
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