How I Built This with Guy Raz cover image

Aviator Nation: Paige Mycoskie

How I Built This with Guy Raz

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From Apartment to Retail Success

This chapter narrates the entrepreneur's journey of gaining attention from major retailers through innovative self-promotion, including memorable outdoor presentations and personal meetings. It covers their early successes, such as securing significant orders and navigating production challenges, from handcrafting garments to scaling up operations with factories. As they expand their brand presence from local events to high-stakes trade shows, the chapter showcases pivotal moments that cement their legitimacy in the fashion industry.

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