Aviator Nation: Paige Mycoskie
How I Built This with Guy Raz
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From Crisis to Growth: A Brand's Journey
This chapter chronicles the remarkable rise of a clothing brand, growing from $6.5 million to an expected $27 million in revenue amidst significant challenges, including the COVID-19 pandemic. The speaker highlights innovative strategies, such as leveraging brick-and-mortar locations for brand visibility and executing a successful email campaign that generated over a million dollars in online sales. Emphasizing the importance of brand integrity, the chapter reflects on balancing growth with maintaining quality and engagement as a sole designer in a competitive industry.
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