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Leveraging AI

66 | A Deep Dive Marketing Strategy with AI - Beyond the Basics with Liza Adams

Feb 27, 2024
Explore advanced AI strategies in marketing with guest Lisa Adams. Learn how AI goes beyond content creation to offer competitive analysis and market evaluations. Discover techniques like radar charts for tool comparison and strategic category design for business growth. Enhance competitive analysis with AI tools to stay ahead in the competitive landscape.
39:55

Episode guests

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Quick takeaways

  • AI transcends content creation to offer strategic market evaluations.
  • Utilizing AI for competitive analysis and market opportunity identification enhances marketing strategies.

Deep dives

Using AI for Strategic Marketing Evaluation

Utilizing large language models like chat, you pity and Gemini for strategic marketing evaluation can significantly impact a business trajectory. This approach provides deeper insights than mere content generation, enabling detailed competitive analysis, heat maps, and identification of market opportunities. Lisa Adams, a marketing expert, leverages AI to enhance marketing strategies, emphasizing the transformative potential of strategic AI implementation.

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