66 | A Deep Dive Marketing Strategy with AI - Beyond the Basics with Liza Adams

Feb 27, 2024

Explore advanced AI strategies in marketing with guest Lisa Adams. Learn how AI goes beyond content creation to offer competitive analysis and market evaluations. Discover techniques like radar charts for tool comparison and strategic category design for business growth. Enhance competitive analysis with AI tools to stay ahead in the competitive landscape.

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Introduction

00:00 • 2min

Strategic Use of AI in Business Growth and Competitive Analysis

02:17 • 10min

Advanced AI Strategies for Verifying Information and Collaboration

12:38 • 6min

Exploring Radar Charts for Tool Comparison and Market Positioning Insights

19:00 • 3min

Strategic Category Design and Product Development Analysis

22:21 • 2min

Enhancing Competitive Analysis with AI Tools

24:06 • 16min

Are you harnessing the full power of AI in your marketing strategy, or just scratching the surface?

While many see AI as a tool for content creation and ideation, its potential stretches far beyond. It's about strategic transformation, not just tactical efficiency. This episode dives into how AI can be a game-changer for your business, offering insights far beyond mere content generation.

Imagine conducting competitive analyses, crafting heat maps, and uncovering market opportunities with the precision of industry giants—on your own.

With AI, these high-level strategic evaluations are not just possible; they're accessible. We explore how leveraging AI for strategic marketing can dramatically alter your business trajectory, offering a competitive edge that content creation alone cannot provide.

Discover how to use AI not just for efficiency but for strategic advantage.

In this session, you'll discover:

How AI transcends content creation to offer strategic market evaluations.
Techniques for detailed competitive analysis and market opportunity identification using AI.
Real-world applications of AI in marketing strategy, as demonstrated by our expert guest, Lisa Adams.

Our guest, Lisa Adams brings two decades of marketing expertise, having served as VP of Marketing across various industries. Recently, as a fractional CMO, she has been at the forefront of utilizing AI to craft and execute cutting-edge marketing strategies. Connect with Lisa on LinkedIn to delve deeper into her insights on leveraging AI in marketing.

Don't let your AI journey stop at content. Dive deeper, think bigger, and transform your marketing strategy with the insights from today's episode.

About Leveraging AI

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Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/
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