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66 | A Deep Dive Marketing Strategy with AI - Beyond the Basics with Liza Adams

Leveraging AI

CHAPTER

Strategic Use of AI in Business Growth and Competitive Analysis

The chapter explores the strategic utilization of AI for business growth and competitive analysis, emphasizing the importance of domain expertise alongside AI tools. It covers topics such as market segments, product-market fit, AI's role in strategy, content creation, automation, analytics, and personalization, as well as offers insights into competitive analysis through a project management software vendor evaluation case study.

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