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16min chapter
66 | A Deep Dive Marketing Strategy with AI - Beyond the Basics with Liza Adams
Leveraging AI
Enhancing Competitive Analysis with AI Tools
The chapter explores how employing large language models like the General Terve Pre-trained Transformers can aid in evaluating market positioning sustainability and competitive advantage by assessing value delivery and defensibility. It emphasizes the importance of leveraging proprietary data and mastering AI tools to stay ahead in the competitive landscape. The speaker discusses strategies for utilizing AI tools effectively in marketing strategies to drive business decisions and improve outcomes.
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