The Secret To Scaling a $10M+ Business Broken Into 3 Stages | 111

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Jan 15, 2026

Chandler Bolt, founder of SelfPublishing.com and an expert in helping authors scale their publishing businesses, shares his journey to reaching $10 million. He delves into crucial shifts like creating engaging scoreboards in the office and the importance of product-market fit before scaling. Chandler emphasizes profit over vanity revenue, reveals the art of 'reverse selling' to attract top talent, and discusses the power of in-person collaboration for growth. His insights offer a roadmap for entrepreneurs aiming to elevate their business sustainably.

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INSIGHT

Profit Trumps Vanity Revenue

Revenue attracts attention but profit and cash determine survival and scalability.
Chandler prioritizes profit because it funds sustainable growth and reinvestment.

ADVICE

Grow Profit By Cutting Waste First

To add profit, reduce expenses and optimize cash flow before chasing more revenue.
Small cuts and extending payable days free cash to invest in growth.

ADVICE

Hire With Scorecards And Sell The Role

Hire with a clear scorecard, source widely, and select through tests and interviews.
Sell the role to top candidates because the best people need convincing to join.

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What does it take to scale a business to a multi-million dollar enterprise and beyond, all while maintaining profitability and a thriving culture? Chandler Bolt, founder of selfpublishing.com sits down in his bustling office to reveal the crucial shifts and strategic insights that propelled his company from the initial million-dollar milestone to hitting the ambitious $10 million mark and charting a course for even greater heights.

From turning business into a game complete with scoreboards and "green days" to mastering product-market fit and the art of "reverse selling" in hiring, Chandler shares the unconventional wisdom he's gained on his journey. This episode is packed with candid advice for entrepreneurs at every stage, exploring the often-overlooked distinctions between revenue and profit, the true cost of growth, and the surprising benefits of in-person collaboration in an increasingly remote world.

Timestamps:
00:00 Introduction
07:11 The three most important metrics & activities
14:26 Is the first million the hardest?
21:07 Profit over revenue for scaling
27:18 Three ways to grow a business
32:00 Reverse selling to attract top talent
37:29 Offboarding team members gracefully
43:24 The power of implementing strong processes
49:50 The need for scalable customer acquisition at $10M+
55:23 The shift to an in-person culture
01:00:30 Remote vs. in-person debate

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Learn more about the podcast: https://nathanbarry.com/show

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Follow Chandler:
YouTube: https://www.youtube.com/@ChandlerBoltOfficial
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LinkedIn: https://www.linkedin.com/in/chandlerbolt
Facebook: https://www.facebook.com/chandler.bolt1
Website: https://www.selfpublishing.com
Book a call with Chandler’s team: http://selfpublishing.com/work-with-us

Featured in this episode:
Kit: https://www.kit.com
Self Publishing: https://www.selfpublishing.com