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The Side Hustle Show
596: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales
Feb 8, 2024
Learn about the success and evolution of an online piano course business that generated over $4 million in sales. Discover strategies for building an audience and generating traffic, creating urgency in digital product marketing, and driving action. Explore the use of challenge funnels, building an audience on Instagram, and creating a compelling hook for customer transformation.
49:10
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Quick takeaways
- Building a compelling and helpful digital product is essential for success in the online course market.
- Refining the sales funnel and optimizing the marketing strategy can significantly impact sales and revenue.
Deep dives
Building a Successful Online Piano Course: Lessons from $4 Million in Sales
This podcast episode explores the journey of Jack Hopkins, the creator of the online piano course Piano in 21 Days, which has generated over $4 million in lifetime sales. Jack discusses the process of building a compelling and helpful digital product, refining the sales funnel, and scaling the business. He shares insights into seasonal trends in the piano learning market and the impact of the COVID-19 pandemic on his business. Additionally, he talks about the importance of creating valuable content and building an audience through platforms like Instagram and TikTok. Overall, this episode highlights the key ingredients for a successful online course business, including the product, the offer, the sales funnel, and audience building strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode