The Side Hustle Show

596: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales

4 snips
Feb 8, 2024
Learn about the success and evolution of an online piano course business that generated over $4 million in sales. Discover strategies for building an audience and generating traffic, creating urgency in digital product marketing, and driving action. Explore the use of challenge funnels, building an audience on Instagram, and creating a compelling hook for customer transformation.
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ANECDOTE

Pandemic Sales Spike

  • Jacques' piano course sales spiked during the pandemic, with a record month of $145,000.
  • This was due to increased demand and his established online presence.
ADVICE

Lead Magnet and Email Funnel

  • Offer a lead magnet to capture email addresses, like Jacques's piano ebook.
  • Use an evergreen email funnel with a limited-time discount to convert leads into customers.
INSIGHT

Discount-Based Urgency

  • Switching from an availability-based urgency model to a discount-based model can increase conversions.
  • It feels more genuine and aligns with consumer expectations.
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