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8min chapter
596: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales
The Side Hustle Show
Seasonality and COVID-19 Impact
This chapter explores the seasonality of piano learning and the impact of the COVID-19 pandemic on the speaker's online course business. It discusses the spike in interest during New Year's resolutions and the holiday season, as well as the unexpected surge in customers due to people being at home during the pandemic. The chapter also mentions the speaker's established presence on search engines and their organic funnel strategy.
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