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13min chapter
596: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales
The Side Hustle Show
Using Challenge Funnels and Building an Audience
This chapter explores the use of challenge funnels to promote courses and the importance of building an audience. It discusses the focus on Instagram for their online course brand and the challenges of creating successful content on platforms like YouTube. It also emphasizes the need for a home base website and the value of both short and long-form content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode