Endless Customers What Is A CRM? How It Can Unlock Business Growth
Oct 9, 2024
Will Smith, a HubSpot trainer and CRM expert at Impact, shares invaluable insights on the power of Customer Relationship Management systems for business growth. He tackles common misconceptions and emphasizes the 80/20 rule in CRM effectiveness. Smith advocates for strategic planning to maximize returns and prompts businesses to view CRM tools as essential investments rather than mere software. He also discusses the importance of tailored client engagement and ongoing support to ensure successful adoption, helping businesses unlock their true growth potential.
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CRMs Benefit All Businesses
- Many business owners underestimate the value of a CRM because their current tools seem "good enough."
- CRMs are not just for big companies; every growing business can benefit from one.
Apply Pareto Principle to CRM Use
- The Pareto Principle states 80% of results come from 20% of focused strategic activities.
- Without a CRM, owners spend mental energy on routine tasks instead of growing their business.
CRMs Are Smart Investments
- View a CRM not as an expense, but as an investment with high ROI potential.
- Start small with free or starter tiers and upgrade as your business grows.