5THWAVE - The Business of Coffee and Hospitality The people behind the rise of specialty coffee in France
Apr 12, 2025
Specialty coffee in France is experiencing a remarkable transformation, driven by a desire for quality and unique flavors. The shift from traditional espresso to artisanal brews reflects changing consumer preferences, especially post-pandemic, with a rise in sustainable sourcing and home brewing. Key industry pioneers share their stories, highlighting the evolving landscape and the cultural significance of coffee. The discussion reveals both challenges and exciting opportunities for new entrepreneurs in this vibrant market.
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Early Days of Specialty Coffee
- Christophe Servell, founder of Terres de Café, initially knew little about specialty coffee.
- He was inspired by wine's terroir and his grandfather's roasting, though he only remembered burnt coffee.
Discovering Specialty Coffee
- Hippolyte Courty, founder of L'Arbre à Café, initially disliked coffee due to its bitterness.
- Through a publishing project, he discovered specialty coffee's variety and proper roasting/extraction methods.
Impact of the Pandemic
- The COVID-19 pandemic accelerated the demand for higher-quality, traceable coffee in France.
- Consumers became more interested in the sourcing and production methods of their coffee.