5THWAVE - The Business of Coffee and Hospitality cover image

The people behind the rise of specialty coffee in France

5THWAVE - The Business of Coffee and Hospitality

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Evolving Dynamics of the French Coffee Market

This chapter explores the changing dynamics of the French coffee market, highlighting the rise of specialty coffee as a key cultural element. It discusses the challenges faced by mid-tier coffee shops and the potential for new entrepreneurs to shape the industry moving forward.

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