5THWAVE - The Business of Coffee and Hospitality cover image

The people behind the rise of specialty coffee in France

5THWAVE - The Business of Coffee and Hospitality

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The Rise of Specialty Coffee: A Journey Through Terroir and Quality

This chapter delves into the transformation of France's coffee culture, highlighting the significance of terroir in enhancing coffee quality. It recounts a journey from initial doubts to the successful introduction of high-quality coffee in Paris, showcasing the growing consumer preference for artisanal over mass-produced brews.

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