The people behind the rise of specialty coffee in France
5THWAVE - The Business of Coffee and Hospitality
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The Rise of Specialty Coffee in France
This chapter explores the transformative shift in France's coffee culture, emphasizing the growing consumer demand for quality and flavor over traditional espresso. It highlights the emergence of specialty coffee shops and the rising interest in diverse coffee profiles, driven partly by post-pandemic trends. The conversation also addresses the challenges faced by the industry while celebrating the potential for France to become a leading market for high-quality coffee.
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