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The Content Strategy Podcast chevron_right

Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter

Jun 21, 2021
34:03
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1
Introduction
00:00 • 2min
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2
What Is Your Favorite Job?
01:47 • 2min
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3
How Do You Collaborate With Twitter's Content Design Team?
04:16 • 2min
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4
The Twitter Research Team Has Continued to Grow
06:33 • 4min
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5
How to Scale a Content Strategy
10:36 • 2min
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6
How Did You Scale?
12:47 • 2min
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7
Managing Terminology for a Product Team
14:59 • 3min
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8
Is There a Buffering System for That?
18:00 • 2min
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9
Working Norms
19:39 • 2min
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10
What's the Process of a Content Strategy?
21:46 • 4min
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11
How to Find Community With Content
25:45 • 3min
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12
Content Design in X Writing
28:32 • 5min
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Jordan Craig has worked at Twitter for 18 months as the lead of their content design team. Jordan shares her experience of growing the team, managing Twitter’s terminology, using AI for style guidance, finding a community and creating paths into content design.

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