The Content Strategy Podcast

Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter

Jun 21, 2021

34:03

Creator website

Highlights

AI Chapters

Episode notes

How to Scale a Content Strategy

02:11

Is There a Buffering System for That?

01:38

Working Norms

02:07

Introduction

2min

What Is Your Favorite Job?

2min

How Do You Collaborate With Twitter's Content Design Team?

2min

The Twitter Research Team Has Continued to Grow

4min

How to Scale a Content Strategy

2min

How Did You Scale?

2min

Managing Terminology for a Product Team

3min

Is There a Buffering System for That?

2min

Working Norms

2min

10.

What's the Process of a Content Strategy?

4min

11.

How to Find Community With Content

3min

12.

Content Design in X Writing

5min

Jordan Craig has worked at Twitter for 18 months as the lead of their content design team. Jordan shares her experience of growing the team, managing Twitter’s terminology, using AI for style guidance, finding a community and creating paths into content design.

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