2min chapter

The Content Strategy Podcast cover image

Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter

The Content Strategy Podcast

CHAPTER

Working Norms

Working norms means for my team a few different things. This was really important to me when i came on as the manager of the team. I'm to establish working norms. So essentially, it's the way we work, working hours. And slack, which is like our communication tool,. But then we also have a working norm that has our process for how to work with us.

00:00
Speaker 2
Ok si, you throughout that term again, working norms. Tell me what that means. Or twitter. Oh,
Speaker 1
ok. So working norms means for my team a few different things. This was really important to me when i came on as the manager of the team. I'm to establish working norms. So essentially, it's the way we work, working hours. Cause i, i am of the mind so that i don't really have a thought around when my team works. But i do like to know when they are going to work, so that if i need to get hold of them, i'm respecting the time boundaries they have on their day. So everything from the way we like to communicate, right? So if you're sending me an email and it is important, we just make sure to flag it so that they know i can respond, or vice versa, or like you won't make any major decisions. And slack, which is like our communication tool, just things like that. But then we also have a working norm that has our process for how to work with us, that we have sent out and gotten a lot of feedback from to with our design team or research team, with our p m partners. And essentially it just walks through the way to work with this team if you do not have a content designer currently imbedded within the project you're working on. And so in a typical process, essentially, like a p m or a designer would kick off projecta, they would open up a ticket with my team. It would get assigned. That person would then go to all the kick off meetings, and then you'd start your typical iteratandlik idat process. And then from there, you know, you become a team with your your designer and your research partner, and you're just really working through the designs until it gets to a place that it can be given to eng to be built. And then if there are other feature edits or things like that, then it kind that the process starts back over. But essentially, our working norms, we spent several weeks just getting feedback to make sure that it was going to work, cause we didn't want it to be overly complicated, cause then no one would follow it. Or conversely, projects don't always look the same. So it's been definitely labor of love. I think it's an evergreen document that will always kind of be up dated as needed. But we have king norms within our team, and then we have working norms with how within how to work with us as well.

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