NDPNDNT Podcast 8. 4KORNERS On How He Became The Official DJ For The Toronto Raptors
Apr 27, 2022
4Korners, the Official DJ for the Toronto Raptors, shares his incredible journey from DJing at retail stores to performing for global events like the Olympics. He discusses seizing opportunities, embracing creative collaborations, and transitioning into music production. The conversation dives into navigating brand deals, the importance of TikTok for music promotion, and strategies for independent artists in today's landscape. 4Korners emphasizes authenticity and the power of creativity in building connections within the music industry.
AI Snips
Chapters
Transcript
Episode notes
4Korners' Raptors DJ Journey
- 4Korners started DJing at a retail Roots Canada store, which led to bigger events and connecting with Maple Leaf Sports.
- This chain of opportunities eventually made him the official DJ for the Toronto Raptors for 17 years.
Attract Brands by Posting Authentically
- To attract brand deals, start creating and posting content related to those brands and tag them.
- Authenticity and showcasing your passion for the brand increases the chances of partnership opportunities.
Establish Value for Brand Promotions
- 4Korners now requires payment for brand promotion unless supporting friends or cool projects.
- He uses a brand manager to handle paid deals, focusing on authenticity and respecting his audience.