8. 4KORNERS On How He Became The Official DJ For The Toronto Raptors
NDPNDNT Podcast
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Navigating TikTok for Music Promotion
In this chapter, the speaker shares insights from a critical meeting with a social media agent about leveraging TikTok for music promotion. They discuss the platform's evolving user demographics, emphasizing its accessibility beyond younger creators, and the importance of embracing authenticity and creativity. The chapter also highlights strategies for artists to build genuine connections and navigate the music industry landscape during and after the pandemic.
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