4Korners

4Korners, the Official DJ for the Toronto Raptors, shares his incredible journey from DJing at retail stores to performing for global events like the Olympics. He discusses seizing opportunities, embracing creative collaborations, and transitioning into music production. The conversation dives into navigating brand deals, the importance of TikTok for music promotion, and strategies for independent artists in today's landscape. 4Korners emphasizes authenticity and the power of creativity in building connections within the music industry.