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8. 4KORNERS On How He Became The Official DJ For The Toronto Raptors

NDPNDNT Podcast

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From Retail to Raptors: A DJ's Journey

This chapter chronicles the journey of a DJ who started performing at a retail store and leveraged that opportunity into a career, eventually attracting major brand partnerships. It highlights the significance of seizing small opportunities, evolving branding dynamics, and the impact of social media on artist collaborations.

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