Sheena Iyengar, an expert in the science of choice, shares practical steps for generating big ideas. She challenges the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems. Topics discussed include navigating without GPS, the best city for blind people, cultural conflicts, the benefits of a small college, reflections on choice, challenges of newsletter signups for podcasts, complex problem solving, and building a personal brand.