This chapter discusses the impact of Henry Ford's innovations on the cost and availability of cars. It also explores the concept of customer anthropology and how studying customers can help identify challenges, but customers may not always know the best solution. The chapter then transitions to discussing three tools for problem-solving: the choice map, the big picture store, and the third eye test.
We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.
Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.
Hosted on Acast. See acast.com/privacy for more information.